Omni (omni)'s status on Tuesday, 20-Nov-12 17:51:39 UTC
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@colfax The explanation for that is actually quite logical. By giving people something which looks and acts like something they are known to, people are more likely to switch. It's the same with pretty much anything. Imagine if a new car would look completely different from all the other cars on the market, like completely missing a chassis or so. Due to the fact that you're not used to such a look, you will feel less interested in trying it out, and more distanced from it. Therefore, I believe this "faux meat" is a solution to make it easier for people to switch over to a vegetarian life-style, by making vegetarian products which look, feel and taste like actual meat products, which people are used to.
