Cerulean Lulamoon-Spark (ceruleansparkold)'s status on Monday, 13-May-13 10:30:02 UTC
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@pony I'm not sure it's possible to puzzle out the "Why" of Equestria Girls. Yes, Monster High probably does represent an unmet challenge to Hasbro's dominance that EQG meets, but the general message of their last meeting was that they were interested in moving into nonstandard markets, with stuff like adding a girls Nerf line or the increasing casualisation of MtG