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Wonderful article on #Apple's exclusively positive reinforcement media strategy: http://www.theregister.co.uk/2016/09/07/reg_effort_to_attend_iphone_7_launch/
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This is much better than a review of Apple products, anyway: http://www.theregister.co.uk/2016/09/07/reg_effort_to_attend_iphone_7_launch/
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