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"examine and quantify the #spreading patterns of memes, we analyze": 121.8 mio #tweets by 14.6 mio twitter users incl. 10.4 mio #tags "We consider each hashtag as a meme." "Our findings expose an important role of #community structure in the spreading of memes" http://www.nature.com/srep/2013/130828/srep02522/full/srep02522.html cc @question