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I didn't expect action-oriented MLP merch with villains from the series http://www.usatoday.com/story/life/tv/2016/02/10/my-little-pony-guardians-of-harmony-exclusive/80103638/#
Wednesday, 10-Feb-16 16:16:08 UTC from Choqok-
@adiwan those are nice, but a bit weird
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@adiwan When a cartoon with a male demographic garners a large female audience it just gets axed, but when the inverse occurs the IP owners shift marketing of the brand to the male audience.
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@northernnarwhal I think that those animal companion and "tea party" sets don't sell very well and Hasbro is trying with action-y stuff. Girls want action too, I assume.
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@mushi Queen Crysalis' wheel and Twilight's armor are the weirdest things, as well the angry facial expressions.
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@adiwan yet, it is chryslais and i'd buy it if i could find for a reasonable price (which i wont because brazil)
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@adiwan They don't sell well because the audience they would market to has been edged out by the remarketing of the brand with traditionally masculine priorities. This isn't to say that no girls are still interested in said brand, but that its marketing framework now reflects the large male audience that's overtaken the target demographic.
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